SHARK TALE **

  Whoever made Shark Tale knew what they were doing. I might even say they did it very well (the film was a hit in the US and Europe). But that doesn’t mean I have to like it. Following in the footsteps of Shrek, this is a shrewd attempt to flatten all the childhood magic out of cartoons, turning them into another sub-species of teen-oriented comedy – media-savvy, Attitude-laden and stuffed with in-jokes.

 Admittedly, cartoons haven’t always been for kids. My friendly video-club owner gave me a funny look a couple of weeks ago when I rented the Looney Tunes Collection (including Daffy Duck in the brilliant Duck Amuck) – but the Bugs and Daffy ’toons were actually meant to be screened not on kids’ TV but in theatres showing the latest Hollywood product, part of the once-familiar package that prefaced movies with cartoon, newsreel and short. More recently, some of the best American comedies of the past decade have been animated and child-oriented: take Toy Story, or The Emperor’s New Groove. But there’s a subtle difference between those cartoons and this one.

 Something like Toy Story lives in the world of kids – not just in featuring toys but in featuring a secret universe, just as childhood is a world apart. Its humour is goofy and subversive: as in the old Bugs and Daffy shorts, one gets a sense of adult sensibility behind sweet childish slapstick. Shark Tale is exactly the opposite: there’s a thick patina of sophistication but in fact the tone is crude and shrill, driven by movie in-jokes and hyperactive energy. Some cartoons – the best ones – create a cosy world kids can feel comfortable in, then spike it with wit for the parents. This one creates a brash, busy world that’ll probably make younger kids feel uncomfortable; it’s more in tune with older kids and teens, which is precisely the idea.

 What we have here is a Mafia comedy set underwater (cue unflattering comparisons with Finding Nemo). Robert De Niro voices a shark with his trademark mole on its cheek; director Martin Scorsese voices a puffer-fish – sample line: “Who’s your Puff Daddy?” – and it’ll take a pretty cine-savvy tyke to know of Scorsese’s legendary partnership with De Niro, or to realise the puffer-fish looks like the director (those unmistakable eyebrows). Sharks are the marine Mafiosi, but De Niro has a son who’s an embarrassment: Lenny – that’s the kid – is a vegetarian, likes picking flowers and also likes to dress up as a dolphin. His dad despairs of him but finally accepts him the way he is, which Moral Majority types in the States have already slammed as code for telling kids it’s ‘OK to be gay’. Maybe it is, but the Message – whatever one may think of it – is really no different from the old ‘it’s OK to be different’ moral Disney have been peddling since Beauty and the Beast; just a bit more explicit, part of the film’s teenage-angled ‘edginess’.

 There’s a snappy, hip-hop vibe to Shark Tale. Will Smith as our piscine hero never stops jabbering, with pop songs and montages picking up the pace. A lot of it revolves around relationships, and little boys who still think girls are yucky will wonder why Renée Zellweger is so despondent when Will introduces her as his “best friend” (she is, of course, secretly in love with him). As in Osmosis Jones a few years ago, there’s quite a few gags transposing urban sights to an alien, fishy setting (my favourite: the sign in the red-light district promising “Eels Eels Eels”). And there’s a plethora of movie in-jokes, which is really the most depressing thing about modern kidpics: the assumption that the young audience is showbiz-literate, able to laugh along knowingly when our hero says “Are you not entertained?” (from Gladiator), or “You can’t handle the truth!” (A Few Good Men) or “You had me at hello” (Jerry Maguire).

 Of course, what’s really sad about Shark Tale is that it makes perfect sense, from a business standpoint. Little kids and parents are a captive audience, the former because they’ll watch anything, the latter because they’re forced to tag along. The real prize are the in-betweens, who shun cartoons as too babyish; get the adolescents, and you’ve doubled your audience. Sure, a little magic may get lost in the process, but that’s par for the course; no wonder the film has sharks as its heroes.